“Hey Google, find me a good web design company nearby.”
“Alexa, who does website SEO around here?”
Sound familiar? Welcome to talking to search engines.
Now, over half of online searches are done with voice - and it’s getting more popular thanks to phones, smart speakers, and car gadgets. If you run a local or mid-sized company, getting your site ready for voice search isn’t just a cool trick - it’s a way to get customers who are literally saying they need you.
Local Stuff is Big
Most voice searches want local info, like “near me,” “closest,” or “open now.” If you're a small business in an area, using these words helps people who are ready to buy find you right away.
People Talk More When They Search
People talk to devices differently than they type. Instead of typing “web design agency,” they might ask, “Who makes good, cheap websites for small businesses close to me?”
AI Assistants Want Simple Answers
Google Assistant, Siri, and Alexa like sites that give clear, easy answers — not pages packed with keywords.
Makes Things Easier for Everyone
Content that works well with voice also helps people who can’t see well, making your site better for everyone.
|
Traditional SEO |
Voice Search Optimization |
|
Focus on short keywords |
Focus on long-tail, conversational phrases |
|
Text-based search |
Speech-based queries |
|
Desktop-first |
Mobile & smart device-first |
|
Ranking on SERPs |
Being featured in spoken answers |
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Meta data focus |
Structured answers and local context |
1. Use the Types of Questions People Ask
Voice searches are normally in the form of questions. Instead of focusing on just “website creation,” think about phrases like:
Try these tools:
Quick Tip: Use questions as titles (H2/H3) — like “How can I speed up my website?” AI and voice stuff love that.
2. Get Ready for Near Me Searches
Local searches are a big part of voice stuff.
Things to Do:
Quick Tip: Add questions like “Where’s your office?” or “Do you work in [City]?” to your pages — assistants often read these out loud.
3. Make Your Content Easy to Understand
Voice assistants want content that answers questions quickly and to the point.
Good way to do it:
Example:
Q: “How long does it take to create a small business website?”
A: “A normal small business website takes 3–6 weeks to design, just depends on what you need. At ItsProWebsite, we work fast but still make sure it’s good.”
This is perfect for featured snippets and voice results.
4. Make Your Site Fast on Phones
Voice search is mainly done on phones, so your site needs to work great on phones.
Do this:
Even just waiting one second can make people not like your site as much - and your answer probably won’t be used in a voice result.
5. Use Structured Data (Schema Markup)
Schema helps search engines get what your content is about.
Good markup types:
Quick Tip: Programs like Schema.org or plugins like Rank Math SEO make it easy to add JSON-LD markup without having to code.
6. Talk Like a Person (But Stay Professional)
When people use voice search, they talk normally. Your content should be like that — clear, simple, and not full of confusing words.
Example:
“Try strategies that work together to be found better.”
“Use good SEO tricks to help customers find you faster.”
This helps people like your site and find it with voice search.
7. Add a Questions Section to Each Page
Voice assistants love question content because it sounds like people talking.
Add 5–7 common questions per page, like:
Each answer should be clear and short.
Tools to Check Your Voice Search Setup
Use these cheap or free tools to see how your site is doing:
Extra Tip: Get Featured Snippets
Most voice assistants read from featured snippets.
To get those spots:
Example:
“How to make my website SEO better?”
→ Start with a short definition, then list 3 things to do.
Last Thoughts: Be the Company That Answers
Voice search is changing how customers find businesses - and it’s going fast.
For local companies, this is a big chance:
When someone asks, “Who can make me a fast, SEO-friendly website around here?”, your business should be what their device says.
Start now. Voice search is here now.
Want your website to work with voice search?
Get a consultation with ItsProWebsite to check your content, schema and local SEO - and make sure AI assistants pick you first.
Voice searches are typically longer, more **conversational**, and phrased as complete questions (e.g., 'What is the best Italian restaurant near me?'). Text searches are usually shorter, fragmented keywords (e.g., 'best Italian restaurant NYC').
Conversational content is written using natural language and speech patterns, avoiding technical jargon, and structured to provide clear, concise answers that match how a user would speak their query to a voice assistant.
Voice queries naturally use **long-tail keywords** (longer, more specific phrases). By targeting these, your content is more likely to match the exact spoken query and be selected by a voice assistant as the single, best answer.
The Featured Snippet (also known as "Position Zero") is the brief excerpt of information that appears in a box at the very top of Google's search results, above the organic listings. It is crucial for voice SEO because voice assistants (like Google Assistant, Siri, and Alexa) often pull this snippet and read it out loud as the definitive answer to a user's spoken query. Securing this position is the fastest way to get your content heard in voice search.
